Summer has officially arrived on the East Coast. After a rough winter in Massachusetts, my parents and sisters are welcoming the warmer weather with open arms. I’m also thankful for warm weather, as it means that more people are in the mood for ice cream!
Speaking of sisters, one went vegetarian a few years back and also avoids dairy. Her (usually meat-eating) boyfriend recently introduced her to FoMu, which sells vegan ice cream (coconut-milk based) and baked goods at their stores in Allston and Jamaica Plain. Since then, they have both urged me to visit FoMu. Specifically, they raved about “Magic Bar” flavor. Remember those treats, also known as “seven-layer bars”?
A couple weeks ago, the stars aligned and I had the FoMu experience. I was at home for a long weekend and had plans to visit my friends’ new baby. According to Google, FoMu’s Jamaica Plain location was a mile or so away from their house. It’s a well-known fact that one should bring food when visiting new parents, so swinging by FoMu to pick up some pints was what any good friend should do (or so I told myself).
FoMu is located on a busy street in Jamaica Plains. I imagine that it could be difficult to find parking on the weekends, but I had no problem on a Monday afternoon. The store has the welcoming vibe of an earthy coffee shop, with its light wooden floors and counter. And true to this vibe, FoMu offers a full espresso menu.
The real attractions here are the baked goods and ice creams. The baked goods are proudly displayed behind a glass case; everything is vegan and many options are gluten-free, but you’d never know by the look of them! I spotted cookies, brownies, and the infamous “Magic Bar.” That golden brown crust, the gooey center filled with chocolate chips, nuts, butterscotch chips, and toasted coconut? I could hardly believe the nice guy behind the counter when he told me that they were vegan and gluten-free.
I finally turned my attention to the ice cream flavors listed. Sadly, unlike the baked goods, the ice cream is kept hidden in covered tubs. So you have to go on flavor name and descriptions, although FoMu happily provides little samples to any customer that asks. And there are so many flavors to choose from!
My stomach was growling at this point, so I decided to order a cup of ice cream for lunch. But I could not decide between the recommended Magic Bar and the Avocado (which sounded like a nice “healthy” lunch flavor). We all know that I can be indecisive, but this decision felt even harder than others. So when I saw the small cup sizes, including a “kids” cup, I reasoned that they were small enough for me to order two ice creams without looking ridiculous. This was lunch, after all!
My small cup of Magic Bar cost me $4.15, whereas the kids cup of Avocado set me back $3.29. I also picked out two pints for my friends; one Magic Bar and one Roasted Banana Cinnamon (the new mom adores banana in her morning oatmeal). Each pint cost around $8 — definitely pricey, but no more expensive than other fancy vegan ice creams I’ve seen at Whole Foods.
The verdict? This ice cream is the stuff that dreams are made of… even for non-vegans. The Avocado not only looked beautiful, but it tasted wonderful as well. FoMu must have used perfectly-ripe avocados, as the flavor was almost fruity (yes, I know avocado is a fruit, but it doesn’t always taste like one!). This flavor stuck a perfect balance; sweet, but not overly sweet. Thick and rich, but not too coco-nutty (like many coconut-based ice creams are). I thought it couldn’t get any better than the Avocado, but then I tasted the Magic Bar. Holy COW, this flavor is, well, magical! The traditional coconut milk base was the perfect canvas for the plentiful chunks of Magic Bar. Each bite of this cup entertained me with different textures and flavors: toasted coconut bits, mini chocolate chips, butterscotch, and cookie crumble. Imagine my surprise when I had no difficulty polishing off both cups 🙂
P.S. My friends tell me that the Roasted Banana Cinnamon was also delicious. I’ll have to confirm that myself next time I’m in town!
617 Centre Street
Jamaica Plains, MA 02130
– or –
481 Cambridge Street
Allston, MA 02134